Brands we cover

The nicotine pouch brands we write about, who makes them, and where to find our coverage. We add brands as we review them.

Thor

Nicotine pouches made in Luxembourg, in Regular, Strong, Extra Strong and Hammer strengths. SnusKitchen S.à r.l., our publisher, also produces Thor. Read our reviews or visit thorsnus.com.

ZYN

Made by Swedish Match, owned by Philip Morris International since 2022. The first nicotine pouch to receive marketing authorisation from the US FDA, in January 2025.

VELO

British American Tobacco’s nicotine pouch brand, sold across Europe and in the United States.

on!

Altria’s nicotine pouch brand. Six on! PLUS products received FDA marketing authorisation in December 2025.

ZONE

Imperial Brands’ nicotine pouch brand.

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